Seng starts its activity with ginseng coffee to end up with its last challenge with Bubble Tea. It was 2006 when the five founders set up the first import channel from Malaysia, helping to contaminate the Italian food & beverage market with new flavors. In 2013 Seng launched the patented capsules and after three years of constant growth moved to the current four-thousand-square-meter headquarters in Ravenna. The desire for ever new challenges in 2017 led Seng to Taiwan, from which returned with Bubble Tea, thus giving shape to one of the most representative projects. Seng believed in it from the first day and in a short time the "boba" became the symbolic drink of the younger generations. Today the future has a very specific direction for Seng, which aims to give substance to three key words: digitalization, integration and sustainability. Being competitive, being innovative and creating value: these are the three elements at the base of Seng's proposals.